Flow Capital

Meet this online investment fund and start up incubator

Visual Identity

Flow Capital is a new online investment fund and start-up incubator. For the first stage of the concept development, a swift and impactful first impression of the new brand was needed. We designed elements that could be used for a white paper and other marketing collateral. While the project is still in development, you can already check out some of the first iterations – ideas for iconography and the sketches for the future interface.

The clear and simple logo echoes a bar graph: vertical bars are used as a visual element to create a broad and flexible visual language. Using this shape in different formats and colours, provides a system for designing icons, compositions or custom typography.